At the heart of the world's most critical energy market, Singapore-based Hollyway presented the true future of industrial inspection at the prestigious Saudi Smart Grid Conference 2025(SASG). Hollyway, together with its partner SMC, emerged as the undeniable star of the show in the Ritz-Carlton exhibition hall. Its world-leading fully autonomous Drone-in-a-Box (DIB) system and 3D digital twin technology drew a continuous stream of power and energy experts.
The overwhelming response served as powerful validation that the Saudi and Middle Eastern markets have entered a "golden launch period" for high-efficiency, automated grid inspection solutions. Professionals from leading utility companies and contractors crowded the stand, intensely focused on the core industry challenge of transforming high-cost, manual maintenance into reliable, fully autonomous patrols—a challenge for which Hollyway holds a unique advantage.
"The depth of engagement was remarkable," stated a Hollyway spokesperson on-site. "The questions moved beyond curiosity to specific technical and operational details—the automation level of the autonomy, deployment models, and localization feasibility. More than interest, it was active planning for collaboration. It demonstrates that we are bringing not just a product, but a key driver for upgrading grid operations for the future. Our assessment was correct: this market is ready for a new industrial standard."
Hollyway's showcase resonated powerfully by directly addressing the region's strategic imperatives. Leveraging years of deep expertise in the power sector and a proven track record serving giants like State Grid and CHNG, Hollyway presented far more than hardware. It offered a mature, end-to-end solution capable of turning critical infrastructure assets into intelligent, self-inspecting systems. This value proposition—shifting from capital-intensive manual labor to efficient, data-driven automation—struck a direct chord with a market in urgent need of technological leapfrogging.
SASG 2025 was not merely a successful exhibition for Hollyway; it is a strategic milestone. By captivating the region's key industry architects at its premier forum, Hollyway cemented our role as the definitive partner shaping the next era of intelligent and resilient power grids in the Middle East, proving our clear market differentiation.
